How Trade Businesses Go from 1-2 Installs Per Week to 30+ Without Hoping Referrals Keep Coming
Stop competing on price. Stop wondering where your next install is coming from.
Build a predictable install engine that generates 20-30+ jobs per week.
Real Results:
Monte went from 1 lead/week to 20 installs/week | Greg hit 19% close rate after 10 years on referrals | Ryan scaled to $150k weeks
You're Stuck
Maybe you're doing 1-2 installs a week. Some weeks are good—three or four jobs come through. Other weeks you're scrambling, wondering where the next one's coming from.
You've built a solid reputation. You do good work. Your customers are happy.
But here's the problem: You can't predict your revenue!
One month you're booked solid. The next, you're chasing quotes that go nowhere. You're competing on price because that's all prospects seem to care about. And you're working 60-hour weeks just to keep the lights on.
Sound familiar?
Here's What's Really Going On
If you're a solar installer, ducted AC contractor, whole-home water filtration specialist, or any high-value trade business, you've probably already tried marketing. Maybe you hired an agency. They promised "leads" and "growth." You paid them thousands. And what happened?
Cold Leads
You got leads that were never interested in the first place
Tire-Kickers
People who ghosted you after the quote
Price Competition
They went with your competitor who undercut you by $500 - $2000+
"Give it time."
You gave it three months. Six months. Nothing changed.
Here's why they failed you:
Marketing agencies don't understand installs.
They think leads = success. But you and I both know: Leads don't pay the bills. Installs do.
And there's a huge gap between someone filling out a form and you finishing a job and getting paid.
Most agencies have never run a trade business. They've never managed install teams. They've never had to hit 20, 30, 50 installs per week to keep the operation running.
Here's What's Really Going On
(And How You Avoid Being Next)
Why did they fail?
Unpredictable revenue.
They couldn't systematically generate enough installs to cover their costs. Some weeks were great. Some months were terrible. Eventually, the feast-or-famine cycle killed them.
The ones who survived?
They built systems.
Not just marketing systems. Not just "more leads."
They built complete install engines—systems that predictably took them from lead to install, week after week.
Marketing + Sales = Installs
Here's what most marketing agencies won't tell you:
You don't just need marketing.
You need three systems working together:
Most agencies only handle #1. They throw leads at you and call it done.
Then they wonder why you're not happy when half the leads don't answer, and the other half go with cheaper competitors.
This is why we're different.
#1
Lead Generation
High-volume, qualified leads coming in consistently
#2
Sales Conversion
A structure that turns those leads into booked installs
#3
Install Capacity
The operational readiness to actually handle the volume
The Install Engine
My name is Jason Cooke.
Before I started Monsta Media Palm Beach in 2023, I was a General Manager running a high-volume, premium-quality sales operation, we were doing over 30+ installs per week.
Managed in-house marketing team
Ran 2 call centers
Managed 20 sales reps
50 installs per week operation
We didn't just "do marketing." We had the complete system that turned leads into installs at scale.
I know what it takes to go from 5 installs a week to 30. I've done it. I've managed it. I've lived it.
And now I help Australian trade businesses do the same thing.
The difference?
I also run my own solar company using this exact system.
So I'm not some agency telling you what might work. I'm showing you what does work—because I use it myself.
What the Install Engine Looks Like
When you work with Monsta Media Palm Beach, you don't just get "leads."
You get all 3 systems:
System #1
Lead Generation
We generate high volumes of qualified leads through:
Meta ads (Facebook/Instagram)
Google ads (search + display)
Landing pages optimised for conversion
Automated follow-up sequences
But we don't stop there. Because leads alone won't scale your business.
System #2
Sales Conversion
We build your sales infrastructure:
Sales structure your team can follow (or use as a guide)
Objection handling frameworks
Follow-up sequences that nurture leads over 6-9+ months (yes, the average time to convert 97% that don't purchase straight away)
Conversion tracking so you know what's working
This is what most agencies skip. And it's why their leads don't convert.
System #3
Long-Term Capacity
We help you prepare operationally:
Reputation building (reviews, testimonials, social proof)
Long-term brand positioning (so you're not just another commodity)
Operational readiness consultation (based on my GM and business owner experience)
Exclusive access to our installer network to meet your increased capacity issues(Strick high quality standards)
When all three systems work together, you get predictable installs—not just unpredictable leads.
Real Results:
What Happens When You Build Your Install Engine
Monte
1 lead per week
20 installs per week
Built a systematic operation that consistently delivers
Greg
19%
Close Rate
After 10 years relying on referrals, implemented our system
Now knows exactly where his next 30 installs are coming from
Ryan
$100k months
$150k weeks
Built the infrastructure to handle explosive growth without breaking his operation
These aren't one-off success stories. They're the result of implementing all three systems.
"But I've Been Burned By Agencies Before..."
I get it.
You paid $2,000/month to an agency. They sent you 50 "leads." Half didn't answer. The other half were tire-kickers. You closed two jobs. Barely broke even.
Here's why that happened:
They only gave you System #1 (lead generation).
They didn't help you convert those leads (System #2).
They didn't help you build the operational capacity or brand to handle scale (System #3).
This is different.
I'm not a 25-year-old "digital marketer" who's never installed anything.
I'm a former GM who managed 50 installs/week operations. I know what it takes to scale.
I run my own solar company using this system.
And I only work with trade businesses who want to build a real install engine—not just "try marketing" for a few months.
Investment & Package Options
Transparent, scalable weekly pricing built for trade businesses ready to grow
Base
Any 3 Services
$1,125
/week + GST
Perfect for getting started with core marketing
Growth
Any 5 Services
$1,425
/week + GST
Save
5% ($75)
/week
Perfect for scaling businesses
Scale
All 6 Services
$1,687.50
/week + GST
Save
10% ($187.50)
/week
Perfect for enterprise businesses
Available Services (Choose Your Mix)
Meta Ads
Facebook & Instagram lead generation with creative, targeting & reporting
Ad spend starts $50-$100+/day, scales with results
Local SEO
Google Business Profile, maps & local rankings optimisation.
4x Google Business Posts + 4x Website Blog Posts per month + Basic Technical SEO and Website Maintenance
Metro SEO
Expanded reach across larger metro areas
Must be paired with Local SEO (counts as 2 services)
6x Google Business Posts + 6x Website Blog Posts per month + Advanced Technical SEO and Website Maintenance
AI & Automations
Automated workflows for lead follow-up & efficiency
Google Ads
Search & display campaigns for qualified leads
Ad spend starts $50-$100+/day, scales with performance
Social Media (Meta)
3 posts per week for brand awareness
Starting at $375 + GST per week per service
Plus ad spend (typically $50-$100+/day depending on market and goals) in to thousands/day to hit 30+ installs pw.
Digital Road Map Session
Before starting any package, we conduct a comprehensive 2-hour strategy session to identify the best services for your business and budget..
Investment: $1,500 + GST
You'll receive a road map you can implement yourself or engage us to execute the plan with you and you will recieve $1000 credit to your first package invoice/s.
Who This Is For:
Solar & battery installers
Ducted AC contractors
Split system AC installers
Whole-home water filtration companies
Any trade business installing high-value products
Businesses ready to scale from 5-10 installs/week to 20-30+
Owners who understand systems beat hope
Who This ISN'T For:
Businesses looking for "cheap leads"
Companies not ready to handle volume
Owners who want results without putting in the work
Businesses expecting magic overnight transformations
Any trade business installing high-value products
Companies unwilling to invest in systems
The Real Question
You have two choices:
Option 1: Keep doing what you're doing
Hope referrals keep coming
Compete on price
Wonder where your next 5 installs are coming from
Work 60-hour weeks
Hope you don't become one of the 800+ companies that went bust
OR
Option 2: Build your install engine
Know where your next 20-30 installs are coming from
Stop competing on price
Build a real business system
Scale predictably
Own your growth trajectory
Reviews
What Aussie Tradies Say About Us
Limited Capacity
Ready to Build Your Install Engine?
I can only take a limited number of clients per quarter.
Why? Because I actually work IN your business with you. This isn't "set and forget" marketing.
We're building your complete install engine—and that takes hands-on partnership.
Next Step
Book a free consultation where we'll look at:
Your current situation
Your install capacity
Whether the 3-System Install Engine is right for you
No pressure. No BS. Just an honest conversation about whether we can help you go from 1-2 installs per week to 20-30+.
Jason Cooke
Monsta Media Palm Beach
Former GM | Solar Business Owner | Install Engine Builder
Marketing + Sales = Installs
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